Step by Step Guide to Live Video Streaming App Development

There was a time when the viewer had limited choices and would depend on what the channel would show. They didn’t have any say in the videos shown to them. Times have changed with the OTT platforms, where the viewer is spoilt for choices. With the rising number of platforms, there is more choice and varieties.

Benefits of a Video Streaming App

  1. Cost-effective Medium: It is a win-win approach for both the end-users and the streaming business. The end-users have to pay for a yearly subscription, which will be cost-efficient compared to renting a movie. Even the rent on an OTT platform is lower than what you will spend elsewhere. The video makers or filmmakers don’t have to pay for the ads or sponsors. They can quickly gain more customers with less spending.
  2. Fresh Content: Your customer will always access fresh content with this medium. The content is more in sync with the needs of the end-user. OTT has democratized content creation, which has given users a sense of ownership of content.
  3. On-the-go Videos: With video streaming apps, users can access videos on the go. As a result, it helps you improve accessibility and convenience. With this level of access, you can get more downloads and increase subscriptions. As a result, you increase earnings for the business.
  4. Privacy: With the rise in OTT platforms, piracy has also increased. You should now focus on offering privacy and security while streaming videos. With OTT platforms, authentication, tokenization, and domain restrictions can help improve the overall security.

What is the Revenue Model for Video Streaming Application?

  1. Subscription Models: Most of the OTT platforms work with this revenue model. You get a fixed monthly amount from the users of the platform. As per their needs, they can go for higher or lower plans. This assures a fixed amount in your business every month or year.
  2. Ad Revenue: Platforms like Hotstar earn from advertisements. They have live streaming and run promotions that fetch a good amount of money. For example, they have ads alongside live matches, which adds money.
  3. Affiliate Marketing: You can place the brand’s ad or text banner in your video. Youtube does that mainly to earn money. The channel earns a certain amount whenever the user clicks on the banner from YouTube. If more people are interested in the particular offering, they will click, and it will help both the channel and the business.
  4. Rental Systems: The OTT platforms create a rent-per-view system for some series or movies. The viewers will need to pay a certain amount to watch that specific movie, which can add to the revenue.

Must-have Features in Video Streaming Application

  1. 1. Signup/Login

    2. Profile Management

    3. Content Search

    4. In-app Payments

    5. Social Sharing

    6. WatchList

    Advanced Features You Need

  1. 1. Personalized Recommendations

    2. Filtering Options

    3. Multi-lingual Options

    4. Analytics

    5. In-video Advertisements

    How to Build your Video Streaming Application?

  1. Choose your Streaming Niche
    Content Offering for the Platform
    The Monetization Model
    Plan the Pre-requisites
    Decide the Tech Stack
    • MySQL, Cassandra, and Oracle for Database.
    • Java, Python, Swift, and Kotlin for languages.
    • Amazon EC2 and Amazon S3 could be your cloud service providers.
    • You could use the Node.Js framework for your backend application development. You can also use several JS libraries for frontend and mobile app development.
    • It would help if you indulged in DevOps for fast application development using version control tools like GitHub and Continuous Integration with Jenkins.
    Cost of Building a Video Streaming Application
    1. UI/UX Design: how simple or complex your UI and UX design plan will help you plan the cost of building a video streaming application.
    2. Technology Stack: We just talked about this. You might be able to build a few things or a simple application with the free or basic version. However, if you plan to move beyond that, you need licenses or probably a subscription plan. That can add to your cost.
    3. Developer experience: A slightly experienced developer can do an excellent job if you are building a simple application. However, you need some specialists if you want expertise in adding data analytics and futuristic technologies. The cost goes up when you add another year to the experience. At this point, you also need to plan for the engagement model — hourly or fixed?
    4. The complexity of the application: If the application is simple with a subscription, no API integration, and basic UI, you can build it in approximately 400 hours, and the cost would be anywhere between $20k to $40k. A moderately complex application with custom features, backend, and other features can take up to 800 hours, while the most complex app will complete all customizations, animations, and real-time features. The developer timeline can go up to 1500 hours for the complex app solutions.
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