Business Use Cases of ChatGPT.

Usage Guidelines

ChatGPT can be a valuable tool for businesses aiming to enhance their communication, automate tasks, and provide creative solutions. However, it’s not a miracle tool that requires no oversight. To ensure the responsible and ethical use of ChatGPT, businesses should adhere to the following guidelines:

Respect user privacy and confidentiality.
Avoid generating content that promotes harmful or discriminatory behavior.
Refrain from using the technology for illegal activities.

Additionally, businesses must be transparent about ChatGPT’s involvement in any customer interactions and consistently monitor and evaluate its performance to guarantee accuracy, reliability, and compliance with all applicable regulations. Similarly, you should use ChatGPT as a jumping-off point rather than as a final draft – it’s great for generating ideas and rough drafts, but will always need human oversight, writing, and editing.

ChatGPT Prompt Guidelines

Clearly define ChatGPT’s role

Defining a role for ChatGPT provides context to improve the relevance of its output and determines the tone and style of the output.

Example

You are a product marketer for a company that manufactures toothpaste. You write professionally and wittily.

Clearly define the audience

Providing details on the audience for the output helps control the tone and style of the output. Should ChatGPT be writing to you or to a customer?

Example

The audience is parents of small children. Use language to appeal to this demographic.

Provide detailed and precise instructions

Removing ambiguity increases the chance that ChatGPT will provide relevant output. Provide more detail than you would to a human since the AI has less cultural context.

Example

Write an advert for a webinar on the topic of “How brushing your teeth will improve your smile.”

The advert should consist of a headline that is less than 70 characters long, followed by a description that is less than 100 words.

The advert will be displayed on LinkedIn, and the text should be appropriate for a professional audience. The advert should be written to maximize the number of registrations.

Provide examples of good output

Giving examples of the output you want helps guide ChatGPT and increase the relevance of its response.

Example

Make a list of reasons why brushing your teeth is a good idea. Each item in the list should be a sentence of less than 15 words.

An example of a good reason is “Brushing your teeth reduces the number of harmful bacteria in your mouth.”

Provide examples of what you don’t want

Using “negative prompting” to describe what you don’t want helps to avoid unwanted output.

Example

Make a list of reasons why brushing your teeth is a good idea. Each item in the list should be a sentence of less than 15 words. Do not mention smiles or smiling.

Ask for an explanation

Asking ChatGPT to provide a step-by-step explanation of its reasoning often improves the output and helps you debug where it is making mistakes. This can help you improve future prompts.

Example

What sort of animal has the most teeth? Provide a step-by-step explanation of your reasoning.

General Business Workflows with ChatGPT

Fix Spelling, Punctuation & Grammar

ChatGPT can be used to clean up spelling, punctuation, and grammar mistakes in one go, saving you from having to fix each mistake one by one. The prompt for this follows this structure:

Here is {document details}. Please update the following text to improve the spelling, punctuation, and grammar.

{document contents}

Example

Here is the headline and description for an advert for a webinar about the importance of brushing your teeth. Please update the following text to improve the spelling, punctuation, and grammar.

Headline:

Unlock Your Best Simile; The Power of Toothbrushing

Description:

Discoevr the secrets, to a dazzling smile in our exclusive webinar!! Join dental eXperts as they reveal “how proper brushing tekniques not only protect your teeth but also enhance your smile”. Lean essential tips & tricks for mainnaiting a bright confident grin. Register now & transform your oral health journey! Limited spots available -– don’t miss out!

Summarizing Documents

ChatGPT can be used to summarize long documents to provide an executive summary, snippet to share with others, or even to let you avoid reading the whole thing yourself. Note that ChatGPT has an input length restriction of around 2,500 words. You can provide longer inputs using the GPT-4 API. Here’s the prompt structure:

Write an executive summary of the following document about {document details}. The summary should be a bulleted list that is less than 200 words. The text is:

{document contents}

Example

Write an executive summary of the following document about a new toothpaste product. The summary should be a bulleted list that is less than 200 words. The text is:

<add text here>

Voice and tone editing

The style of content often needs to be altered for different audiences. ChatGPT can change the type of language used while retaining meaning. Use this prompt structure to edit tone and voice:

The following text is an abstract from {document details}.

“{document contents}”

Write the text so that it is understandable for {audience}. Ensure to keep the meaning of the text the same.

Example

The following text is an abstract from a scientific paper about early childhood fluoride exposure and preadolescent kidney function.

“Early-life renal maturation is susceptible to nephrotoxic environmental chemicals. Given the widespread consumption of fluoride and the global obesity epidemic, our main aim was to determine whether childhood fluoride exposure adversely affects kidney function in preadolescence and if adiposity status modifies this association.

Our study included 438 children from the PROGRESS cohort. Urinary fluoride (uF) was assessed at age 4 by diffusion analysis; outcomes studied included estimated glomerular filtration rate (eGFR), blood urea nitrogen (BUN), selected kidney proteins and blood pressure measured at age 8–12 years. We modeled the relationship between uF and outcomes, and adjusted for body mass index (BMI), age, sex, and socioeconomic status.

The median uF concentration was 0.67 μg/mL. We observed null associations between 4-year uF and preadolescent eGFR, although effect estimates were in the expected inverse direction. A single unit increase in ln-transformed uF was associated with a 2.2 mL/min decrease in cystatin C-based eGFR (95% CI: 5.8, 1.4; p = 0.23). We observed no evidence of sex-specific effects or effect modification by BMI status. Although uF was not associated with BMI, among children with obesity, we observed an inverse association (β: 4.8; 95% CI: 10.2, 0.6; p = 0.08) between uF and eGFR.

Low-level fluoride exposure in early childhood was not associated with renal function in preadolescence. However, given the adverse outcomes of chronic fluoride consumption it is possible that the preadolescent age was too young to observe any effects. Longitudinal follow-up in this cohort and others is an important next step.”

Write the text so that it is understandable at a seventh grade reading level. Ensure to keep the meaning of the text the same.

Marketing Workflows with ChatGPT

You can check out our full tutorial on ChatGPT prompts for marketing for a detailed look at how the tool can help with your marketing efforts. For now, here’s some top tips.

Generate ideas for content marketing

Overcome writer’s block by making ChatGPT come up with ideas for blog posts, videos, and other content marketing.

Example

You are a content marketer at a toothpaste company. Make a list of videos about oral hygiene. The audience consists of children and adults who have questions about their teeth. Each item in the list should consist of a title that is less than 70 characters and a description that is less than 100 words.

Generate a blog post

Once you have your ideas, you can use ChatGPT to generate text for written content marketing, like blog posts and tutorials. Here’s the structure for your prompts:

You are a content marketer at {organization}. Write an {n} word blog post about {topic}. The target audience is {audience}. Include the following sections:

– Introduction

– {section 1}

– …

Finish with a call to action to {CTA}.

Example

You are a content marketer at a toothpaste startup named dental.ai. Write an 800 word blog post about best practices for brushing your teeth. The target audience is 25 to 35 year olds. Include the following sections:

– Introduction

– Choosing the right toothbrush

– Choosing the right toothpaste

– The best brushing technique

– How long to brush your teeth

– The best flossing technique

– The importance of rinsing with mouthwash

Finish with a call to action to browse the dental.ai store for next generation toothbrushes and toothpaste.

Generate video outlines and scripts

ChatGPT isn’t limited to only creating pure-text content types like blog posts. You can also use it to write outlines and scripts for video content. Here’s a template you can use:

You are a product marketer at {organization}. Write an outline for an {n} second video about {topic} for {audience}. Include the script for the video and a description of the image content of the video.

Example

You are a product marketer at a toothpaste startup named dental.ai. Write an outline for a 45-second video about a new toothpaste for 4 to 10-year-old children named PiratePaste. Include the script for the video and a description of the image content of the video.

Generate ad copy

Ads are essential for promoting your brand, but the copy can be tricky to write. Here’s a structure you can use to generate a first draft of ad copy:

You are a copywriter for {organization}. Write a catchy and persuasive search ad promoting {topic} for {audience}. The add text should be less than {n} characters.

Example

You are a copywriter for a toothpaste company. Write a catchy and persuasive search ad promoting PiratePaste, a new brand of toothpaste aimed at small children. The ad text should be less than 100 characters.

Personalize ad copy to target customer segments

Creating variations on ads allows you to target different demographics. Using ChatGPT lets you scale this to more variations, allowing increased personalization. You can prompt ChatGPT with the following template:

This is text is for a search ad for {product} for {customer segment}.

“{ad copy}”

Create a new search ad promoting the same product but aimed at {different customer segments}.

Example

This is text is for a search ad for PiratePaste, a new brand of toothpaste aimed at small children.

“Ahoy, mateys! Try PiratePaste – the toothpaste treasure kids love! Brush like a buccaneer! 🏴‍☠️✨🦷”

Create a new search ad promoting the same product but aimed at the parents of the children who would use the toothpaste. In particular, target middle-income mothers aged 25 to 35.

Repurpose Content Across Platforms

Similarly, you can adapt content to repurpose it from one platform to the next. You typically get better results taking longer form content and shortening it rather than the other way around. Here’s how:

Using the text from the “{existing content}” blog post you wrote, generate {new content type} on {topic}.

Example

Using the text from the “Best Practices for Brushing Your Teeth: A Guide for Kids” blog post you wrote, generate 3 tweets that promote oral hygiene.

Sales

Personalize Outreach Emails

Personalized emails have higher click-through rates than generic ones. Using information about the target audience, you can get ChatGPT to automatically customize a generic email using this prompt:

The following text is a {content type} on {topic}. Use the text to generate {new content type} for {audience}.

“{existing content}”

Example

The following text is a blog post about oral hygiene. Use the text to generate the outline and script for a 20-second TikTok video on the same subject. The target audience is teenagers.

“<insert text here>”

Generate a Presentation

Often, the hard part of creating a presentation is determining the flow and what to say. While ChatGPT can’t yet create the slides for you, it can create the text portions of the presentation, including the outline, the slide text, and the script. Use this outline to get started:

You are a social media manager for {organization}. You are presenting your ideas for a campaign for {topic}. The audience for the presentation is {audience}. Create the outline for the presentation, the text for the slides, and the script for each slide. Include the following points:

{topic 1}
…

Example

You are a social media manager for a toothpaste startup. You are presenting your ideas for a campaign for a new model of electric toothbrush. The audience for the presentation is the head of marketing. Create the outline for the presentation, the text for the slides, and the script for each slide. Include the following points:

Which social media channels to use.
Which hashtags to use in the posts.
Which social media influencers to hire to promote the toothpaste.
How contests can be used to increase engagement.

Master Objection Handling

Anticipating prospects’ possible objections to your sales pitch—and knowing how to overcome those objections—is essential to hitting your sales targets. ChatGPT can help you ideate on these issues using this prompt structure:

You are an account executive at {organization}. You are devising a new pitch for {topic}. Make a list of possible objections the {prospects} might have, and provide advice on how to handle those objections.

Example

You are an account executive at a toothpaste startup named dental.ai. You are devising a new pitch to provide dentists with electric toothbrushes that they can resell to patients. Make a list of possible objections the dentists might have, and provide advice on how to handle those objections.

Practice Sales Calls with a Roleplay

To hone your sales flow, you can run a zero-risk practice session by getting ChatGPT to pretend to be a prospect. Here’s how to do that:

Pretend that I am a salesperson for {organization}, and you are a potential customer. We will roleplay our first meeting where I try to sell you {product or service}. Respond realistically as the potential customer. If you think I am selling well, you should respond positively and decide to buy the product. If you think I am selling badly, you should tell me you don’t want the product. I will start the conversation. You will only provide responses for the customer. I will provide the salesperson’s side of the conversation. If you understand, say “yes.”

Example

Pretend that I am a salesperson for a toothpaste company, and you are a potential customer. We will roleplay our first meeting, where I try to sell you a new brand of toothpaste. Respond realistically as the potential customer. If you think I am selling well, you should respond positively and decide to buy the product. If you think I am selling badly, you should tell me you don’t want the product. I will start the conversation. You will only provide responses for the customer. I will provide the salesperson’s side of the conversation. If you understand, say “yes.”

ChatGPT for Customer Success

Scale Troubleshooting Assistance

Even though there’s a support article, your customer is still having trouble and wants a personal touch. You can use ChatGPT to adapt the text of a support article to make a personalized email. Use this prompt outline:

You are a customer success manager at {organization}. The following text is from a support article about {topic}.

“{article contents}”

Use the text from that support article to write an email to a customer who has reached out asking for help with {topic}. The tone should be professional and concise but friendly.

Example

You are a customer success manager at a toothbrush company. The following text is from a support article about troubleshooting an electric toothbrush not working.

“Title: Troubleshooting an Electric Toothbrush That Won’t Turn On

Introduction:

If you find that your electric toothbrush is not switching on, don’t worry – there are several possible reasons and solutions to try. Follow these troubleshooting steps to get your toothbrush working again.

Check the battery:

First, ensure that your toothbrush is charged. If it uses a charging stand, make sure it is placed correctly on the stand and the stand is plugged into a functioning outlet. If the toothbrush uses replaceable batteries, double-check that they are inserted correctly and not drained. Replace the batteries if needed.

Examine the power button:

Inspect the power button for any dirt or debris that could prevent it from working properly. Clean it gently with a cotton swab or a soft cloth dampened with rubbing alcohol.

Inspect the toothbrush head:

Sometimes, an improperly attached toothbrush head can cause the device not to turn on. Remove and reattach the toothbrush head, making sure it clicks into place securely.”

Use the text from that support article to write an email to a customer who has reached out asking for help with their toothbrush. The tone should be professional and concise but friendly.

Master Upselling and Cross-selling

Mastering upselling and cross-selling techniques can help you maximize your revenue from each customer. ChatGPT can help you ideate on these issues:

You are a customer success manager at {organization}. You want ideas for how to increase {business metric}. Make a list of ideas for products to {up-sell/cross-sell} to customers who have just bought {product}. Provide an explanation why the customer would want this {upgrade/additional product}.

Example

You are a customer success manager at a toothbrush company. You want ideas for how to increase revenue per customer. Make a list of ideas for products to cross-sell to customers who have just bought an electric toothbrush. Provide an explanation of why the customer would want this additional product.

Generate Customer Reports

Customers often want feedback on how they’ve been using your products. Generating quarterly reports can increase customer happiness but are time-consuming to write. ChatGPT can help you create a report template, or given a template can help you write the report text.

You are a customer success manager at {organization}. A {customer} would like a {report} on {topic}. Write an {n} word report, including the following sections.

Executive Summary
{section 1}
…

Example

You are a customer success manager at a toothbrush startup. A pharmacy that sells your electric toothbrushes would like a quarterly report on the toothbrush usage data that you’ve been collecting. Write a 500-word report, including the following sections.

– Executive Summary

– Distribution of Time Spent Brushing Teeth Per Customer

– Most Common Times of Day to Brush Teeth

– Most Common ToothBrush Features Used.

Practice Customer Calls with a Roleplay

Whether you are calling a customer about onboarding or renewals, you can run a zero-risk practice session by getting ChatGPT to pretend to be a customer. Here’s how:

Pretend that I am a customer success manager for {organization}, and you are a customer. We will roleplay {meeting situation}. Respond realistically as the customer. If you think I am {interacting} well, you should respond positively and thank me. If you think I am{interacting} badly, you should tell me that you are dissatisfied. I will start the conversation. You will only provide responses for the customer. I will provide the customer success manager’s side of the conversation. If you understand, say “yes.”

Example

Pretend that I am a customer success manager for an oral hygiene startup, and you are a customer. We will roleplay our first meeting, where I onboard you in how to use the new toothbrushing app. Respond realistically as the customer. If you think I am teaching you well, you should respond positively and thank me. If you think I am teaching you badly, you should tell me that you are dissatisfied. I will start the conversation. You will only provide responses for the customer. I will provide the customer success manager’s side of the conversation. If you understand, say “yes.”

ChatGPT for Product Marketing

Generate Website Copy

ChatGPT can be used to quickly and cost-effectively generate copy for your website. Using AI makes it easier to maintain style consistency across multiple pages. Here’s a useful prompt structure you can try:

You are a product manager for {product} at {organization}. Write the text for {web page}. Also provide descriptions of images to include in the page. The tone should be professional and friendly. Emphasize the following points:

{selling point 1}
…

Example

You are a product manager for the website of an oral hygiene startup named dental.ai. Write the text for a page about B2C subscriptions to a mouthwash delivery service. Also provide descriptions of images to include in the page. The tone should be professional and friendly. Emphasize the following points:

Pay $19.99/month and receive one bottle of mouthwash per week.
Upgrade to an annual subscription for a 20% discount and get a free packet of floss.
Mouthwash recipe approved by 98% of dentists.
Suitable for all members of the family over 3 years.

Generate Product Descriptions

If you have many products, creating and maintaining descriptions for every product can be time-consuming. ChatGPT can generate a template for these product descriptions, or given a template, it can write the description for you. Try this format:

You are writing product descriptions for an oral hygiene startup named dental.ai. The product description will be shown on the websites of online retailers. Write a 100-word description of Jolly Rinser, a pirate-themed mouthwash aimed at 4 to 10-year-olds. Jolly Rinser comes in 250ml bottles. The ingredients are water, fluoride, cetylpyridinium chloride, and rum flavoring.

Example

You are writing product descriptions for {organization}. The product description will be shown {medium}. Write an {n} word description of {product} for {audience}. {product details}

Get Feature Ideas

When thinking of ideas for product features your customers want, it’s difficult to know if you’ve missed something important. ChatGPT can generate many ideas quickly, giving you peace of mind. Try getting it to help you with a prompt such as this:

You are creating a {product overview}. Make a list of features that users might want. Provide a brief explanation of why users would care about each feature.

Example

You are creating an app to help people track their oral hygiene habits. Make a list of features that users might want. Provide a brief explanation of why users would care about each feature.

Generate User Stories

Once you have a list of feature ideas, it can often be difficult to articulate exactly why a feature would be useful to a particular customer segment. ChatGPT can generate user stories for you if you use a prompt such as this:

You decided that your {product} needs {a new feature}. Write a user story for {user segment} to explain why this feature is useful to them.

Example

You decided that your oral hygiene app will include a “streak” feature that shows how many consecutive days the user flossed. Write a user story for a user aged 65 to 75 who uses the app every day to explain why this feature is useful to them.

ChatGPT for Customer Support

Respond Quickly in a Customer Chat

When chatting with support, customers want instant answers to their queries. ChatGPT can assist customer support agents by auto-generating possible responses that the agent can use or edit. Try this outline to get the response you want:

You are a customer support agent at {organization}. You are conversing with a customer using a chat tool. The customer has a query about{topic}. They would like to know {summary of user query}. Here is the transcript of the conversation so far:

“<insert transcript>”

Provide a response to the customer that is no longer than {n} words. Only provide information that you are completely sure is accurate.

Example

You are a customer support agent at dental.ai. You are conversing with a customer using a chat tool. The customer has a query about the contents of Jolly Rinser mouthwash. They would like to know if it contains real rum. Here is the transcript of the conversation so far:

“<insert transcript>”

Provide a response to the customer that is no longer than 200 words. Only provide information that you are completely sure is accurate.

Define Ticket Priority

In support teams, it is essential to understand how tickets need to be prioritized to align with business strategy—whether you are optimizing to keep your high-value customers happy or to minimize response times. ChatGPT can help you define prioritization rules. We found this prompt helpful:

You are managing the Support team at {organization}. Make a list of rules for how to prioritize support tickets. You should optimize for {business metrics}.

Example

You are managing the Support team at dental.ai. Make a list of rules for how to prioritize support tickets. you should optimize for customer satisfaction, then for reducing response times.

Generate Knowledge Base Articles

Trying to reason about all the things your users might struggle with is hard. ChatGPT can help you come up with ideas for knowledge base articles or even generate them from your description. Try this:

You are writing documentation for {organization}’s support site. Customers sometimes experience issues with {issue}. Write a support article no longer than {n} words describing common reasons why {issue} happens. For each reason, include possible steps to solve the problem.

Example

You are writing documentation for dental.ai’s support site. Customers sometimes experience issues with the videos that play on your site. Write a support article no longer than 800 words describing common reasons why videos would not play correctly. For each reason, include possible steps to solve the problem.

ChatGPT for Finance

Summarize Financial Reports

Regulations and reporting requirements mean that financial reports often need to contain a lot of detail. These reports are important to employees and investors, but most people do not need the full details. ChatGPT can be used to summarize your reports (though be careful not to give real commercially sensitive numbers to ChatGPT). Try this prompt for your business:

The following text is the executive summary of {organization}’s {financial document}. Provide an {n} word summary of the report. The target audience is {audience}. You can make up numbers to include in the summary.

Example

The following text is the executive summary of dental.ai’s cash flow statement. Provide a 200-word summary of the report. The target audience is employees of the company who do not have a background in finance. You can make up numbers to include in the summary.

Simplify Technical Language

Finance involves a lot of technical language and it can be difficult for people working outside the field to understand financial documents. Here’s a prompt that can help you:

You are a financial expert. Explain {topic} for {audience}. Write less than {n} words. Include the relevance of {topic} to {audience}.

Example

You are a financial expert. Explain the “rule of 40” at an eighth-grade reading level. Write less than 200 words. Include the relevance of the rule of 40 to employees of a startup.

Plan Financial Scenarios

New business endeavors typically include large uncertainties, requiring success and failure scenarios to be considered. ChatGPT can be used to write scenario plans and provide guidance on the implications of each scenario.

{organization} is considering {an idea}. You are the Chief Financial Officer at {organization}. Write a scenario plan to consider {several scenarios}. Write less than {n} words.

Example

dental.ai is considering investing in using generative AI to create an app for an oral hygiene coach. You are the Chief Financial Officer at dental.ai. Write a scenario plan to consider the financial implications of low, medium, and high adoption of the new app. Write less than 600 words.

ChatGPT for Legal Teams

Automate Legal Research

Legal documents often include complex language that makes them time-consuming to understand. ChatGPT can provide lists of relevant laws and lawsuits and summarize the key arguments from them. Note that ChatGPT has only been trained on data prior to September 2021, so it should only be used for research on laws from before this time. This prompt structure could be effective:

You are the general counsel at {organization}. You are researching lawsuits about {topic}. Write an {n} word summary of the key arguments in the lawsuit “{title}.”

Example

You are the general counsel at dental.ai. You are researching lawsuits about oral hygiene. Write a 300-word summary of the key arguments in the lawsuit “American Dental Association (ADA) vs. SmileDirectClub (2019)”.

Assist with Contract Reviews

Contracts often contain a lot of boilerplate content, but it can be difficult to determine if you have all the right clauses you need. ChatGPT can give recommendations on which clauses are suitable for a given type of contract.

Identify and explain {topic in contracts}.

Example

Identify and explain three common clauses found in non-disclosure agreements (NDAs) that protect a company’s confidential information.

Generate Compliance Checklists

Complying with regulations is essential for every business, but regulations can be tricky to explain to everyone in the organization who needs to understand them. Having a checklist of key points to follow is useful, and ChatGPT can generate these checklists. Try this prompt:

You are a legal expert in {jurisdiction}. Create a checklist of {legal topic}.